10+ Reasons to come!!

1. Unparalleled Networking Opportunities

SaaStr Annual brings together thousands of SaaS, Cloud and AI executives, founders, VCs, and industry leaders under one roof across our 40+ acre campus, May 13-15 in SF Bay! The event is strategically designed to facilitate 1000s of meaningful connections through

  • 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!)

  • VIP Networking app for B2B founders and execs attending (no service providers, sorry!)

  • 200+ dedicated workshops and braindates with the best in SaaS, Cloud and AI, from intimate small sessions to 20-50 person workshops from the best

  • Our CRO + CEO Poker Night where we bring 200 top revenue leaders together with CEOs and founders of B2B / AI companies attending

  • Our 4th annual CMO Summit for top CMOs and the CEOs that want to meet them!

  • Our 2nd annual CCO Summit for 200+ top CCOs and the CEOs that want to meet them!

  • Our Founder-VC Brunch on May 15th for everyone looking for funding, now or later.  And the VCs that want to fund them!

  • Our 10th Annual Meet-a-VC program to opt-in ahead of time, to set up VC-Founder matchmaking,

2. The Best Speakers In The World

With hundreds of sessions from proven B2B leaders who have scaled companies to significant revenue milestones, SaaStr Annual offers practical, actionable insights you won’t find elsewhere. Sessions typically focus on real metrics, strategies, and lessons learned, not theoretical concepts. Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. This knowledge transfer from those who have successfully navigated SaaS growth challenges provides immense value for companies at any stage.  Including:

  • CEO Snowflake

  • CEO HubSpot

  • CEO DropBox

  • CEO Descript

  • CEO Clio

  • CEO Flock Safety

  • CEO Own

  • CRO ServiceTitan

  • CMO Databricks

  • CMO Infinite Reality

  • CTO Rubrik

  • CCO Canva

  • CCO Bill

  • CCO GitHub

  • VP AI Wiz

  • CEO Calendly

  • and 100s more!!

3. Investor Connections and Funding Opportunities — And $500k-$5m AI VC Pitch Stage!!

For founders seeking capital, SaaStr Annual offers unmatched access to B2B-focused investors. Annual includes structured networking opportunities with VCs, dedicated AI demo pitch stage, and all founders attending many apply to our Meet-a-VC Program. 100s of founders have secured funding directly from connections made at SaaStr.

Even for those not actively fundraising, building relationships with investors before you need capital can create valuable options for the future. The event attracts investors ranging from seed-stage to growth equity, making it relevant regardless of your funding stage.

4. Meet and Find Your Next VP / CXO!

Finding and recruiting top talent is consistently ranked as one of the biggest challenges for growing SaaS companies. SaaStr Annual attracts thousands of high-quality SaaS professionals across functions like engineering, product, marketing, sales, and customer success. Many companies strategically use the event to meet potential hires, conduct interviews, and build their talent pipeline. The concentrated gathering of SaaS-specific talent makes it an efficient recruiting ground, especially for hard-to-fill specialized roles.

B2B CEOs that qualify may join:

  • CRO + CEO Poker Night

  • CMO + CEO Meet-up During CMO Summit

  • CCO + CEO Meet-Up During CCO Summit

  • CFO + CEO Meet-Up During CFO Summit

5. THE LATEST in AI + B2B and New!! AI Demo Stage

SaaStr Annual provides a comprehensive view of the current B2B AI landscape, emerging trends, and competitive movements. And a full half of 2025 will be dedicated in the latest in AI for B2B, including 100+ of the best new players in B2B AI presenting on our new AI Demo Stage!

By attending sessions across different tracks and speaking with vendors and peers, you’ll gain valuable intelligence about what’s working in the market, which strategies are gaining traction, and where the industry is headed. This holistic perspective helps you position your company more effectively and make informed strategic decisions about product direction, go-to-market approaches, and resource allocation.

6. Accelerated Learning for Your Entire Team

Almost 50% of SaaStr attendees bring 1-3 more folks from their team!

Bringing your leadership team to SaaStr Annual allows for compressed learning experiences that would otherwise take months to acquire. Teams can divide and conquer across different tracks, then reconvene to share insights and collaboratively develop action plans. This concentrated exposure to best practices often leads to breakthrough thinking and alignment around key initiatives. Many companies report that insights gained at SaaStr have fundamentally changed their trajectory by helping them avoid common pitfalls and implement proven strategies.

7. Direct Access to The Best AI / Cloud / SaaS Tools and Services

The expo floor at SaaStr Annual features hundreds of the best vendors offering tools and services specifically designed for SaaS and Cloud businesses.  Come meet everyone from top players like Google Cloud, Rippling, IBM AI and G2 to emerging leaders Clay, Firebolt, Artisan, Flatfile and more! We even have a new special YCombinator pavillion with 20 of the hottest YC AI start-ups!!

This provides an efficient way to evaluate potential additions to your tech stack, negotiate deals, and discover innovative solutions to operational challenges. From customer success platforms to billing solutions and marketing automation tools, the exhibitors represent a curated collection of resources that can help optimize your business. Many vendors offer special event pricing or extended trials, creating additional value.

8. Benchmark Data and Performance Metrics

SaaStr sessions typically feature transparent sharing of key metrics and benchmarks that are otherwise difficult to access. Understanding how your business compares to similar companies at your stage provides crucial context for strategic planning. Sessions often cover specific benchmarks for customer acquisition costs, churn rates, expansion revenue, sales efficiency, and other SaaS-specific metrics. This data helps you set appropriate goals, identify improvement opportunities, and make more informed resource allocation decisions.

9. Inspiration and Renewed Perspective

Building a B2B business is challenging, and the day-to-day grind can sometimes obscure the bigger picture.

SaaStr Annual offers a chance to step back, get inspired by success stories, and gain fresh perspective on your business. Keynotes from founders who have built billion-dollar companies from scratch remind attendees of what’s possible and provide motivation to persevere through obstacles. Many attendees report leaving with renewed energy and clarity about their strategic direction.

10. Immediate ROI Through PLaybooks and Actionable Strategies

Unlike some conferences that focus on abstract concepts, SaaStr Annual emphasizes practical, immediately applicable strategies. Sessions typically provide specific playbooks, templates, and frameworks that you can implement as soon as you return to the office. From optimizing your sales process to improving customer onboarding or refining your pricing strategy, the tactical takeaways often deliver ROI that far exceeds the cost of attendance. Companies frequently report implementing changes based on SaaStr insights that directly impact their growth metrics within weeks of the event.

Be There.